Cluj-Napoca / Kolozsvár
I am delighted to share my work with Marie's Confectionery Lab, a Sepsiszentgyörgy-based bakery that specializes in unique cakes, pastries, and sweets. Unlike traditional bakeries, Marie's operates without a storefront for on-site consumption, presenting a unique challenge in a competitive market.
The task was to navigate this disadvantage and steer the business towards success. My role in this project began with a comprehensive rebranding process to establish a strong and appealing brand identity. We set clear goals and developed a strategic plan to identify and implement the most effective solutions for the business.
In addition to the rebranding efforts, my responsibilities included content creation, designing advertisements, and planning their release. By experimenting with different approaches and uncovering the most effective strategies, we aimed to enhance the visibility and appeal of Marie's offerings.
Furthermore, I worked closely with the business owner, teaching them how to handle challenges more flexibly and approach all aspects of advertising more productively. This hands-on guidance helped ensure that the strategies we developed could be effectively implemented and sustained.
Explore my work to see how we transformed Marie's Confectionery Lab, elevating its presence in the market and ensuring its sweet creations reach a wider audience.
More to follow...
