Cluj-Napoca / Kolozsvár
Sometimes I enjoy participating in competitions, creating freely, and approaching a topic from a fresh perspective, then building a visual identity around it. This is how I ended up applying for the logo competition organized by the Krigel Sport Club.
The Krigel Sport Club is involved in equestrian sports and organizes the Székelyföld Horse Festival. For the logo, I envisioned a clean, minimalist, elegant design that could be easily used across different platforms, and would be a reinterpretation of their existing logo. It might seem contradictory to expect something to be classic and traditional, yet modern, understated but still eye-catching, elegant but also strong.
Therefore, I designed multiple versions of the logo to accommodate different surfaces and contexts. These variations all stem from one central logo and its symbolism, but adapt to the surfaces and situations in which they are placed. When designing such a logo, I considered various uses, from wax seals to websites.
Another important aspect of the design was to take the symbolism of their current logo as a foundation, ensuring there would be an overlap between the old and new logos.
Unfortunately, none of the submissions won the competition, but I believe that the visual identity I developed would significantly enhance the Krigel Sport Club's presence, both in their social media communication and in physical advertising spaces.
